OUR STORY
Nothing beats Da Jerk. Whether it’s chicken off the bone or jerk chicken or mushroom in a burger or wrap, it’s sure to put a smile on your face.
DA Jerk Story
When we picture the Caribbean, we imagine beaches, music, fun, sun and delicious street food. We’ve captured the essence of all of this to bring you Da Jerk – a Jamaican jerk chicken restaurant that you’re sure to fall in love with. After all, who wouldn’t want to spend an hour in Jamaica?
People around the world are only now discovering the joy of jerk – a style of cooking native to Jamaica, in which meat or vegetables are marinated in a special spice mixture, creating a real flavour explosion. Now, for the first time, Australians can enjoy this exotic taste sensation whenever they like at Da Jerk.
DOWN TO EARTH
GENEROUS
PASSIONATE
OPTIMISTIC
Our Values
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Our North Star
Our North Star is designed to inspire and motivate the brand. It is not jsut what The Jerk does in the literal sense, but also a description of our mission. Our North Star also functions as our brand promise, giving our audience and understanding of what they can expect.
